Blackwood Group
The search for excellence through excellence


Sales Director, UK FMCG

Our client is one of the UK’s leading manufacturers of branded and own-label snacks with a turnover of approximately £300 million. Having been a subsidiary of a multinational food manufacturer for many years, the business was sold in 2012 to a privately owned, German company.


The UK snacks market is highly competitive and the relatively new CEO was keen to hire an experienced board level Sales Director who could create an environment for growth in all trade sectors as well as contribute to the development of the overall business strategy. A deep understanding of the impulse category and strong trade relationships were critical. In addition, the Sales Director needed to lead the function through a period of organisational transformation.

Search Process

The search process was strictly confidential, as there was an incumbent in position. We initially conducted a mapping and referencing exercise focusing on individuals with significant sales and trade marketing experience in the UK FMCG space. A preferred list of candidates was agreed with the client ahead of approaches being made. After initial interviews a short list of the most relevant candidates were asked to sign an NDA ahead of Blackwood disclosing further information on the company.


The successful candidate was latterly at one of the UK’s largest branded food producers and had over fifteen years of FMCG experience (grocery and impulse) in sales, account management and marketing roles. Full referencing of the successful candidate was completed in conjunction with the client.

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